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Bad Norwegian seeks international growth through equity crowdfunding

Bad Norwegian makes men’s skin care products with integrity and a rogue undertone. The company is among the first Norwegian companies to raise equity crowdfunding for international growth. Both Bad Norwegian and Invesdor will be attending the Startup Extreme conference in Bergen.

“We are looking to expand into new markets, so we want to reach international investors to help us”, says Bad Norwegian CEO and founder Marius Kristiansen. “An equity crowdfunding campaign gives us a way to combine international branding with funding.”

“Bad Norwegian is an exciting brand and a prime example of a case where a large crowd of shareholders can help the company bring its products into new markets”, says Invesdor CEO Lasse Mäkelä. “We are happy to be able to help Bad Norwegian on its growth path.”

A manufacturer of men’s cosmetics with a strong, rugged brand, Bad Norwegian has already secured major distribution deals with Douglas and Kicks, the largest beauty retailers in Europe and Scandinavia respectively. Bad Norwegian looks to capture the growing men’s skin care market by putting strong emphasis on natural ingredients. All Bad Norwegian products are made in Norway.

Bad Norwegian is the second Norwegian company on Invesdor’s crowdfunding platform. So far, the funding campaign is looking promising: having launched last week, Bad Norwegian has already received investments for 45% of its goal. The company is raising 500,000–2,000,000 NOK (approximately 54,000–215,000 euro) for product development, production and marketing, with capital exceeding 850,000 NOK used on international expansion.

In Norway, doing equity crowdfunding requires an investment firm licence. Invesdor, a Finnish company with a pan-European licence, launched its service in Norway in February with the successful campaign of Cloud Solutions AS.

“The Norwegian startup scene is really exciting right now, and we see a lot of potential in Norwegian growth companies”, says Invesdor’s equity director Peter Moore. “Equity crowdfunding is a modern way for these innovative companies to raise money for growth, and bad Norwegian is a good example of such a company.”

On a global level, the growth of crowdfunding is expected to remain rapid. Massolution’s latest crowdfunding report forecasted global equity crowdfunding to reach a volume of USD 2.56 billion and debt crowdfunding 25.1 billion in 2015. In Europe, all crowdfunding volume is expected to double. Invesdor focuses only on investment crowdfunding i.e. equities and bonds.


Peter Moore, Equity Director for Norway, Invesdor Ltd
peter.moore@invesdor.com, +358 45 877 6650

Marius Kristiansen, CEO, Bad Norwegian AS
marius@badnorwegian.com, +47 906 67 858

Mikko Savolainen, communications manager, Invesdor Ltd
mikko.savolainen@invesdor.com, +358 40 747 5205

Invesdor media kit

Invesdor in short:
Invesdor is a Helsinki, Finland based financial technology (fintech) company that runs a pan-European equity and debt crowdfunding service. Founded in 2012, Invesdor has so far facilitated the raising of more than 15 million euros for over 50 crowdfunding campaigns. Invesdor is the Nordic market leader in equity crowdfunding measured in capital invested through the platform and revenue in 2015.

Bad Norwegian in short:
BAD NORWEGIAN, the male skincare and lifestyle brand that endeavours to combine the values often associated with Norway – integrity, honesty, and quality – with a rogue, confident undertone.

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