- The Nordic market leader in equity crowdfunding raised 1.2m euros on its own platform
- CEO sees much growth potential but also heightening competition
- Funding to be used on securing market lead in Scandinavia and to cut a slice out of the well-developed UK market
Invesdor, the Nordic leader in equity crowdfunding, raised 1.2 million euros on its own crowdfunding platform. Invesdor’s equity offering drew in a total of 300 investors from 19 different countries. Also Invesdor’s largest external shareholder, Nasdaq OMXH-listed Finnish wealth management group Taaleri Oyj used the opportunity to increase its stake in Invesdor.
”We are facing a period of both high growth and heightening competition. There are interesting times ahead of us in European equity crowdfunding, and our investors seem to think so, too”, says Invesdor CEO Lasse Mäkelä.
Invesdor, which started its operations in 2012, is one of the most experienced platforms in the Nordics and the Nordic market leader measured in revenue and capital invested through the platform. Competition, however, is mounting rapidly.
”Lately it has seemed like new competitors are popping up everywhere you look. This is a welcome change because it grows the market and creates pressure to improve the quality of services”, Mäkelä notes. ”However, the inevitable time of mergers and acquisitions looms ahead. It will be very interesting to see what happens in the next year to come.”
Since its last funding round last summer, Invesdor has expanded its operations to the UK, Norway and Denmark. The capital raised now will primarily be used to get growth from these markets instead of expanding to new ones.
”We intend to remain the Nordic market leader and to also grab a slice of the established UK market. There is still much room for growth in the Nordic countries,” Mäkelä sums up.
This funding round was the fourth time that Invesdor raised crowdfunding through its own service. Liking the taste of its own medicine, at Invesdor a large shareholder pool is seen as an asset.
”A large shareholder base is a strong marketing asset for us: they refer us clients, recommend our services and give development feedback”, Mäkelä tells. ”We are very happy to again see our crowd of owners grow significantly, and we warmly welcome every new shareholder.”
Mikko Savolainen, communications manager, Invesdor Ltd
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