Enfucell CEO: "We bring something to the market that the world needs"

Enfucell
 
Enfucell

Markku Ellilä, CEO and Member of the Board

Markku is a veteran technology leader, who has held a number of technology and general management roles in global technology companies including Nokia, Valmet, and Nextrom - until 2013, he was the Managing Director of Tellabs Oy. Markku is a co-author of several patents. Markku focuses on three areas: innovation, customer relationship management and product marketing. He has experience in both listed and private companies, and knows the investor perspective of companies through his active roles as an angel investor and a board member of PYN Fund Management Ltd. Markku holds a PhD in particle physics technology at CERN, Geneva, Switzerland. Markku is a shareholder of Enfucell.

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1. Why did you join Enfucell?

I got a hint from the largest shareholder of Enfucell, the start fund Avera, in 2013. My intuition told me that the company’s products are needed in the Internet of Things revolution, and after some discussions with Enfucell board members, I decided to invest money in the company in 2014. After two years as a Board Member, I took up the CEO position earlier this year. I still continue on the company Board.

 

2. What are you like as a manager?

My passions are innovation, product marketing and customer relationship management. I like to give my people freedom to operate, and set general guidelines to steer the business. Work also needs to be fun, every once in a while.

 

3. What makes the story of your personal career interesting?

I have a PhD in particle physics, earned from research work on sensor technology at CERN. After my academic career, I have worked in management positions in many international technology companies. As an example, I was developing the successful Networks products of Nokia, and bringing them to the world market. Part of that time I worked out of Singapore.

 

4. What is your biggest professional accomplishment?

It is a combination of little positive achievements, especially in keeping customers happy, and helping them to understand the future opportunities offered to them by the latest in technology. One particular cause for pride was when I was able to establish fruitful collaboration in networks technology between arch-rivals Nokia and Apple a few years ago.

 

5. What is your biggest professional blunder?

Having poor memory for blunders.

 

Enfucell

6. What is your dream for your company?

A strong recognised position in a growing market, a strong IPO, excellent share price evolution, and good dividends.

 

7. Who is your role model and why?

I try not to follow leaders, but think for myself.

 

8. What motivates you?

Getting good feedback from customers and investors, and sharing it with the team. Inventing new things, and new ways of doing things.

 

9. Why crowdfunding and why with Invesdor?

Enfucell pursues funding through crowdfunding instead of venture capital funding, because it aims to broaden its investor base in preparation for a potential public listing. Assuming the successful implementation of plans, Enfucell is targeting a potential public listing, possibly First North marketplace during the next few years. Invesdor is the leader in Finland in its field.

 

10. Why would you invest in your company? Give three reasons. 

Enfucell is bringing something to the market that the world needs. It has spent a lot of money on the technology, and is now ready to meet the market growth, starting right now with volume deliveries for the Internet of Things. We have a good team, and a business plan based on identified product and customer opportunities.


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