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Wayra partners with Tubecon to develop a Lab for video creators

Tubecon partners with Wayra

Wayra, the startup accelerator of Telefónica, the Spanish multinational broadband and telecommunications provider, has announced a partnership with Tubecon, the leading YouTuber convention organiser in Europe.

As a part of the partnership, Telefónica and Tubecon will develop a jointly-hosted Tubecon Creator Lab studio space in the Telefónica building at Gran Via, Madrid. The working space will include video production studio facilities, editing space, and a hangout area. Tubecon Creator Lab is planned to become a physical meeting point, where the YouTuber community and online video creators can collaborate and create content with professional quality equipment. The partnership also includes the intention of an investment over-subscribing Tubecon’s initial seed round.

The studio facility will host a pilot project, where Tubecon and Movistar+ will collaborate with young online video creators to explore new ways of communication. Movistar+ is a subscription platform for digital television owned by Telefónica. Telefónica’s intention for the collaboration is to cultivate a long-term working relationship with the emerging online video creators and aspiring online influencers who appeal to young audiences.

Tubecon is organising major YouTuber events in multiple markets in Europe. The latest Tubecon event in Helsinki in August 2017 gathered 17,500 visitors. Tubecon is currently opening several new markets in Europe and developing the brand into a multiplatform media property, including studios and digital television content creation.  

Tubecon organised an arena-scale YouTuber event in Madrid in February 2017 in collaboration with Wayra. Tubecon’s plan is to continue engaging the community of 200 Spanish YouTubers already associated with Tubecon. Tubecon also plans to continue organising new community-driven events in Spain together with Spanish online video creators.

Tubecon Creator Lab Madrid will open during Autumn 2017.

Wayra is Telefónica Open Future_ accelerator of digital startups whose main objective it to promote innovation and detect new products and services in Latin America and Europe in the field of Information and Communications Technology (ICT ). Through its global project acceleration model, Wayra supports entrepreneurs in their development by providing them with technological tools, qualified mentors, an avant-garde working space and funding to accelerate its growth.

Risto Kuulasmaa, CEO and Co-founder at Tubecon International comments:
“Tubecon is excited to have Telefónica as a global partner. Tubecon Creator Lab will become also our new headquarters in Spain. The studio will provide an interesting opportunity to continue our hands-on collaboration with the Spanish creator community and our local partners.” 

Paloma Castellano Sanz, Director of Wayra Madrid comments:
“Tubecon’s Creator Lab is much-awaited concrete project allowing exploring and co-creation with the next generation video creators becoming future media professionals.” 


More information:
Risto Kuulasmaa
CEO & Co-founder at Tubecon International
email: risto@tubecon.fi
Mobile: +358 40 537 92 79

 

Tubecon's equity crowdfunding round is currently open at https://www.invesdor.com/en/pitches/847

 

Tubecon in brief:
Brainstormed by the Finnish YouTuber personalities in 2014, Tubecon is a platform actor offering thousands of fans the opportunity to meet their idols. The event has been arranged in Finland, Sweden and Spain 17 times in total. Last year, Tubecon was the largest YouTube convention in the world when it comes to the total number of visitors. The next Tubecon event is held in the Hartwall Arena in Helsinki, on August 12–13, 2017. Tubecon Industry Day, held the day before Tubecon, brings together the top class video and influencer marketing professionals and international speakers from around the world. More information at: www.tubecon.fi (in Finnish) and https://industryday.tubecon.fi/en/.

Invesdor in brief:
A financial technology (fintech) company founded in Finland in 2012, Invesdor operates an online investment platform that connects ambitious European growth companies with investors worldwide. Invesdor has helped raise more than 35 million euros for more than 90 businesses. Invesdor's clients include private and publicly traded companies from Finland, the UK, Sweden, Norway and Denmark as well as investors from more than 70 countries. Invesdor has offices in London and Helsinki. Invesdor is the Nordic market leader in equity crowdfunding platforms measured in invested capital in 2015 and 2016.

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Mikko Savolainen

Written by Mikko Savolainen

Mikko is the marketing and comms manager at Invesdor. Having been with Invesdor since 2013, Mikko has a knack for incisive analysis and wordsmithery.